Aqaba, April 27 (Petra) – Ayla Development Company announced the renewal of its partnership agreement with the Royal Society for the Conservation of Nature (RSCN) for another year, marking more than a decade of constructive cooperation in biodiversity conservation.

The cooperation agreement between Ayla and the RSCN reflects a shared vision to protect and enhance natural resources, raise environmental awareness among local communities and visitors, promote ecotourism, and develop new ecotourism trails.

Under the renewed agreement, both parties will continue their efforts to achieve tangible outcomes in environmental protection, provide technical consultations, increase habitats for migratory birds, adopt best practices at Ayla’s birdwatching and tracking facilities, and organize awareness activities for visitors.

Ayla Development Company CEO, Sahl Dudin, stressed that this cooperation underscores Ayla’s commitment to environmental and social responsibility, noting that Ayla has become an active partner in preserving Aqaba’s natural heritage. He highlighted the development of a birdwatching trail through joint efforts with the RSCN, providing a sustainable tourism experience that combines luxury and environmental consciousness while serving as a scientific platform for researchers and bird enthusiasts.

Dudin said, "At Ayla, we are committed to our journey in sustainability and the conservation of natural resources. Our cooperation with the Aqaba Bird Observatory over more than a decade has contributed to the registration of more than 100 rare bird species in Jordan. We look forward to expanding our initiatives to solidify our position as a leading ecotourism destination."

For his part, RSCN General Manager Fadi Nasser emphasized that the 13-year partnership with Ayla stands as a distinguished model of fruitful cooperation with the private sector in advancing environmental protection and sustainable development goals.

Nasser noted that the association’s studies on the impact of the natural environment at Ayla Oasis on attracting migratory birds clearly demonstrate Ayla’s significant positive contribution to sustainable development for both the environment and humanity.

He explained that these joint efforts have led to the establishment of the "Ayla Feather Trail" for birdwatching, a qualitative addition to the Aqaba Bird Observatory, contributing to the promotion of ecotourism and opening new avenues for social and economic development in the Aqaba region.

//Petra// AJ

27/04/2025 14:22:35