Amman, Nov 29 (Petra) – Economic experts and media professionals Saturday explored investment opportunities and challenges in Jordan at a conference, dubbed "Economic Environment in Jordan and Enhancing the Investment Gateway."

During the sessions, organized by Smart solutions Program Management Company, in cooperation with strategic partners, participants noted the importance of the conference, which aims to strengthen Jordan's status as a regional investment hub, stimulate the business environment, and open avenues for dialogue between business stakeholders and investors across various sectors, with a focus on development zones and the Aqaba Special Economic Zone as attractive locations.

Secretary-General of the Ministry of Government Communication, Zaid Al-Nawaiseh, spoke of the "key" role of the media in shaping Jordan's image as a magnet of business.

He said the Ministry is devising media plans and communication strategies to highlight Jordan's competitive features, such as security, stability, and incentive-based legislation.

The media is a key partner in promoting economic reforms and building investor confidence through highlighting success stories with transparency and credibility, he stressed.

Jordan Press Association President, Tariq Momani, spoke of the need to keep pace with technological advancements in the media sector, particularly AI, urging training of journalists in economic analysis and economic news coverage.

Arab Potash Company CEO, Maan Nsour, spoke about the firm's success in achieving a global standing in potash and fertilizer products in a short period of time, and said the company is continuing to compete with peers in the region.

The company, he said, made significant growth and development through the optimal utilization of natural resources and adoption of long-term strategies in innovation and digital transformation.

//Petra//SS

29/11/2025 15:10:59